Keep Flavour Guide: Which Pouch Is Right for You?

Keep runs one of the more approachable flavour lineups on the market — eleven slim pouches built primarily around taste rather than intensity, plus a stronger 20 mg/g edition of its best-selling flavour for users who want more of a kick. Because most of the range shares the same low strength, choosing between them comes down to one thing: which flavour profile fits you.

• 11 core flavours at 16 mg/g, plus a 20 mg/g edition of Citrus Berries
• Tobacco-free and smoke-free nicotine pouches
• Slim format, 20 pouches per can
• Flavour categories: Mint, Citrus & Berry, Tropical, and Candy & Soda
• Two strength tiers to choose from: Low (16 mg/g) across most of the range, and a stronger 20 mg/g option for Citrus Berries

🌿 Mint

Keep Mint — The straightforward, everyday mint. Clean and smooth rather than sharp or icy, it sits in the middle ground between too cool and too mild, which makes it easy to reach for at any point in the day.

Keep Spearmint — Softer and slightly sweeter than the classic Mint option, with a rounder, more herbal character. A good pick for anyone who finds peppermint too sharp but still wants a mint-forward pouch.

🍊 Citrus & Berry

Keep Citrus Berries — A bright, well-balanced pairing of citrus (lemon, orange, mandarin) with mixed berries (strawberry, blueberry, raspberry). The brand's most popular flavour, and the only one also available in a stronger 20 mg/g edition for users who want more intensity from the same profile.

Keep Citrus Blackberry — A more layered take on the citrus-berry combination, pairing sharp orange, lemon, and grapefruit top notes with the deeper, earthier sweetness of blackberry.

Keep Grape Raspberry — Two purple fruits played off each other: rich, slightly musky grape balanced by brighter, tarter raspberry. A good choice for fans of bold, fruit-forward pouches.

Keep Black Currant Raspberry — A deep berry combination pairing tart blackcurrant with sweeter raspberry for a fuller, more intense berry profile than the citrus-based options.

Keep Fruit Mix — A layered blend of citrus top notes with tropical, berry, and stone-fruit character underneath. Designed for users who want variety in a single pouch rather than one dominant fruit.

🥭 Tropical

Keep Mango Coconut — A tropical pairing of ripe mango and creamy coconut, giving a rounder, more dessert-like fruit profile than the citrus-and-berry flavours.

🍬 Candy & Soda

Keep Strawberry Gum — Built around candy-style strawberry rather than fresh fruit — sweeter, chewier, and closer to bubblegum than to real strawberry.

Keep Cherry Cola — Classic cola flavour with sweet cherry layered on top, aimed at users who want a soda-inspired profile rather than a fruit or mint one.

Keep Double Apple — A crisp, slightly sweet apple flavour with a rich finish, closer to the double-apple profile familiar from shisha tobacco than to fresh green or red apple.

Ten of Keep's eleven flavours are only available at the standard 16 mg/g strength. Citrus Berries is the exception, offered in both the standard 16 mg/g version and a stronger 20 mg/g edition for users who already know the flavour and want a firmer nicotine release from it.

All Keep pouches use the all-white format, meaning the nicotine and flavourings are held in a white synthetic or plant-fibre pouch rather than ground tobacco leaf:

• Plant-based fibers
• Water
• Flavorings
• Sweeteners
• Salt
• Nicotine

Because there's no tobacco leaf involved, Keep pouches don't stain teeth and produce no drip, making them straightforward to use discreetly in most settings.

1. Take a pouch from the can and place it under your upper lip.
2. A slight tingling sensation indicates that nicotine and flavor are being released.
3. Leave the pouch in place for up to 30–40 minutes.
4. Dispose of the used pouch in the catch lid compartment on the underside of the can lid.

Since every Keep flavour sits in the same low-strength band, there's no strength jump to watch for when switching between flavours in the range.

Choosing a Keep flavour