What Is Skruf? Skruf Snus AB, Its Founders and Owners

Skruf is a Swedish snus brand from Skruf Snus AB, a company founded in 2002 that makes both tobacco snus and tobacco-free nicotine pouches. The Skruf products we carry are its nicotine pouches. You can find all of them in our Skruf snus collection.

Jonas Engwall and Adam Gillberg founded Skruf Snus AB in 2002 in southern Småland, convinced that the Swedish snus market needed more companies at a time when one company dominated it.

The first Skruf snus came out in 2003. In the early 2000s, all snus cans were dark, so Skruf made its can white. In 2004, Skruf started to sell snus in Norway. Skruf says that almost every second can of snus sold in Norway today is a Skruf can.

In 2005, the company launched the brand Knox. In 2011, it opened a new factory in Sävsjö, in Småland, and in 2017 it passed 50 million cans a year. Today it calls itself the second-largest snus maker in the Nordic countries.

Imperial Brands owns Skruf. It bought 43.5 % of Skruf Snus AB in 2005 and the rest in 2008.

Besides Skruf, Skruf Snus AB makes the brands Knox, Smålands Brukssnus, X All White and ZONE. Under the Skruf name, the company also has the range Skruf Nyans. Of these brands, we carry Skruf and ZONE.

Skruf makes tobacco snus as well, among them Skruf Stark White, Skruf Xtra Stark White, Skruf White Strong and Skruf Fresh White, and it also sells loose snus. In these names, white describes the pouch of a tobacco snus. It does not mean that the snus is tobacco-free.

You can buy Skruf nicotine pouches from us. Our Skruf snus collection has all 11 products we carry. Order before 2pm Central European Time on a working day, and we dispatch your order from Denmark the same day, fully tracked.