What is 77?

At a glance

• Tobacco-free and smoke-free nicotine pouches
• Available in Slim and Mini (Ghost Edition) formats
• 20 pouches per can (Slim); 20 pouches per can (Ghost Mini)
• Nicotine strengths: 5.2 mg, 10.4 mg, and up to 50 mg per pouch (Ghost Edition Mega Strong)
• Exceptionally broad flavour range spanning mint, fruit, cola, herbal, and tea profiles
• Made in Poland by Luna Corporate

What is 77?

77 is a tobacco-free nicotine pouch brand produced by Luna Corporate, a Polish company co-founded in 2021 by Dawid Tymiński — formerly the owner of CHIC Group (eSmokingWorld), which held approximately 80% market share in Poland's e-cigarette segment before being sold to British American Tobacco in 2015. Drawing on more than two decades of industry experience, Luna Corporate entered the nicotine pouch space with a focus on flavour breadth, production quality, and international reach. All products are manufactured in an EU-based facility in Poland, using ingredients sourced to a minimum food-grade standard — with most at pharmaceutical grade — and the company holds HACCP certification. RocketReach

What distinguishes 77 from the majority of European nicotine pouch brands is its origin: while most major nicotine pouch brands trace their roots to Sweden, 77 is Polish-made — part of a growing Polish manufacturing presence in the European market. The brand was the first Polish brand of nicotine pouches to reach the global market, launching in 2020. Since then, Luna Corporate has expanded its portfolio to include three distinct 77 sub-ranges — the Core range, the VB Edition, and the Ghost Edition — each targeting different user profiles and strength preferences. The brand has partnered with Finnish motorsport star Valtteri Bottas for a special edition line, and products are distributed through major retail chains including Shell and Circle-K as well as large e-commerce platforms across Europe and Scandinavia. Nic Pouches + 2

Luna Corporate's approach to product development centres on flavour accuracy and range diversity. Rather than concentrating on a narrow selection of mint and fruit options, 77 has built a catalogue that includes herbal, tea-inspired, and beverage-led profiles not commonly found in other brands. The company continues to invest in new production infrastructure and has expanded its portfolio with new brands alongside 77, reflecting consistent growth since 2023.

The standard Core and VB Edition ranges are available in 5.2 mg and 10.4 mg per pouch. The Ghost Edition Mega Strong reaches 50 mg per pouch and is intended exclusively for experienced users with a high nicotine tolerance.

Flavour lineup

Mint & Cooling

• Fresh Mint — clean, classic mint with a cool, slightly sweet finish; one of the range's most popular everyday options.
• Ice Mint — a sharper, more intense mint with a pronounced icy quality.
• Peppermint — smooth, herbal peppermint with a clear, refreshing profile and no added sweetness.
• Freeze Mint — brisk, bold menthol with an icy bite that stays sharp throughout the session.
• Apple & Mint — crisp apple layered with cool minty undertones; a well-balanced fruity-mint combination.
• Melon Mint — light melon freshness paired with a gentle mint finish.
• Peach Mint — soft, ripe peach with a refreshing mint lift.

Fruit

• Watermelon Ice — juicy watermelon complemented by an icy mint coolness; one of the flagship flavours in the range.
• Blueberry Ice — fresh blueberry with a cooling finish.
• Grape Ice — ripe grape with a light icy note.
• Blackcurrant Ice — bold blackcurrant with a crisp, cooling edge.
• Raspberry Ice — tart, vibrant raspberry with a refreshing chill.
• Raspberry & Vanilla — juicy raspberry softened by creamy, warm vanilla undertones; a balanced fruit-dessert profile.
• Strawberry — straightforward, ripe strawberry without added cooling.
• Pink Punch — a fruity punch blend with a sweet, mixed-berry character.
• Forest Fruits — a blend of wild forest berry flavours with a natural, slightly tart profile.

Cola & Beverage

• Cola & Vanilla — classic cola enriched with a smooth, creamy vanilla note; a popular everyday option.
• Cola & Cherry — cola paired with a ripe cherry sweetness.
• Cola Ice — bold cola with an added icy mint finish.

Herbal & Tea

• Green Tea — delicate, vegetal green tea with subtle floral and herbal undertones; light and calming.
• Black Tea — a richer, more robust tea profile with a smooth, malty character.
• Rosemary — earthy, aromatic rosemary with a piney, herbal quality; one of the most distinctive profiles in the range.

VB Edition

• Arctic Mint — intensely icy mint in a slim format; part of the Valtteri Bottas special edition line with a sharper, more aggressive coolness than standard Fresh Mint.
• Arctic Berry — icy mint paired with a fresh berry note, exclusive to the VB Edition.

Ghost Edition

• Ghost Edition Mega Strong — an intense mint profile in a mini format, delivering 50 mg of nicotine per pouch for experienced users seeking maximum strength.

What do 77 pouches contain?

77 nicotine pouches are all-white in format, meaning the pouch material contains no tobacco leaf and leaves minimal visible residue. The pouches are built on a plant-based cellulose fibre base combined with purified nicotine and flavouring ingredients. Typical ingredients include:

• Plant-based cellulose fibres
• Water
• Flavorings
• pH-adjusting agents (e.g. sodium carbonate)
• Sweeteners (e.g. acesulfame K / E955)
• Preservatives (e.g. potassium sorbate / E202)
• Salt
• Nicotine

Luna Corporate uses quality ingredients sourced from within the European Economic Area — at minimum food grade, with most at pharmaceutical grade. The all-white construction means minimal drip during use, no tobacco staining on teeth, and no odour, making the pouches suitable for discreet use in most everyday settings. RocketReach

How do you use 77 pouches?

1. Take a pouch from the can and place it under your upper lip.
2. A slight tingling sensation indicates that nicotine and flavour are being released.
3. Leave the pouch in place for up to 30–45 minutes, or until the flavour fades.
4. Dispose of the used pouch in the catch lid compartment on the underside of the can lid.

Warning: The Ghost Edition Mega Strong contains 50 mg of nicotine per pouch and is intended solely for experienced users with a high nicotine tolerance. Not suitable for nicotine beginners, pregnant or breastfeeding individuals, or people with cardiovascular conditions.