What is ALP?

At a glance

• Tobacco-free and smoke-free nicotine pouches
• One slim, all-white format
• 20 pouches per can
• 6mg and 12mg nicotine strengths (12mg/g and 24mg/g)
• Moisture-rich formula with a focused mint-and-fruit flavour range
• Made in Lithuania for the European market, by ALP Supply Co Ltd (a joint venture between Turning Point Brands and Tucker Carlson Network)

What is ALP?

ALP was founded in the United States in late 2024 as a 50/50 joint venture between Turning Point Brands, a Kentucky-based alternative nicotine company, and the Tucker Carlson Network. The brand initially operated as a US direct-to-consumer business before moving into American retail, where it quickly gained traction. It then expanded into Europe in July 2026, with an initial rollout across the UK, Ireland, Greece, Switzerland, and Romania, followed by further markets over the following months.

In Europe, ALP is distributed by ALP Supply Co Ltd, a UK-registered entity, with a manufacturing partner based in Lithuania supplying pouches for the growing European market. Rather than launching a wide catalogue, ALP has kept its European range deliberately small: eight flavours split between mint and fruit profiles, each available at two nicotine strengths. The brand describes its identity around a moisture-rich pouch formula built for a soft, steady, even release of flavour and nicotine from the first pouch in the can to the last.

Beyond the product itself, ALP has said it directs a share of its sales toward a small set of causes, including tree-planting initiatives, care for retired military dogs through the Warrior Dog Foundation, and trade-school scholarships. The brand is positioned for existing adult nicotine users rather than as a starter product, and is not intended for pregnant or breastfeeding women or anyone under 18.

ALP pouches come in two nicotine strengths per flavour, 6mg and 12mg per pouch (12mg/g and 24mg/g), giving users a mild option and a moderate-to-strong option without needing to switch flavours to change strength.

Mint & Ice

• Spearmint — a classic, smooth mint suited to everyday use
• Chilled Mint — a cooler, more refreshing take on mint
• Sweet Mint — a softer, subtly sweetened mint
• Mountain Wintergreen — a wintergreen-forward mint with a sharper edge
• Frostbite — the most intensely cooling, icy-mint option in the range

Fruit & Berry

• Tropical Fruit — a blended tropical fruit profile
• Grape Ice — grape flavour paired with a cooling finish
• Cherries & Berries — a mixed cherry and berry fruit profile

Each flavour is available at both strengths, so users can pick a flavour first and adjust the nicotine level afterwards.

What do ALP pouches contain?

ALP pouches use an all-white format, meaning the pouch material itself is white rather than tobacco-brown, made from:

• Plant-based fibers
• Water
• Flavorings
• Sweeteners
• Salt
• Nicotine

Store cans in a cool, dry place; ALP states a shelf life of up to 12 months under those conditions. The moisture-rich formula gives a soft, steady feel throughout use, and because the pouches are all-white and tobacco-free, they carry a lower risk of tooth staining than traditional tobacco-based products.

How do you use ALP pouches?

1. Take a pouch from the can and place it under your upper lip.
2. A slight tingling sensation indicates that nicotine and flavor are being released.
3. Leave the pouch in place for up to 30 minutes.
4. Dispose of the used pouch in the catch lid compartment on the underside of the can lid.