What is Iceberg?

At a glance

• Tobacco-free and smoke-free nicotine pouches
• Slim, all-white format only (no mini or super slim)
• 20 pouches per can (standard); 40 pouches per can for the Pie Collection
• Nicotine strength range: ~4–6 mg (Light) up to ~35–40 mg per pouch (Strong/Extreme)
• Over 40 flavor profiles across mint, fruit, candy, dessert, and beverage families
• Separate nicotine-free Energy (caffeine) pouch line and a Nicotine Strips format
• Made in Poland by Neoptolem

What is Iceberg?

Iceberg is a tobacco-free nicotine pouch brand manufactured by Neoptolem, a Polish producer that has built one of the broader portfolios in the category. Rather than a narrow identity, Iceberg's positioning rests on two things: an exceptionally wide flavor catalog and a strength range that reaches into genuinely high-intensity territory for adult users who want more than mainstream brands typically offer.

Every Iceberg product is 100% tobacco-free, using extracted nicotine in a plant-fiber pouch with food-grade flavorings — no tobacco leaf, dust, or stem. The colloquial term "snus iceberg" is used across Europe to refer to the brand, even though it contains no tobacco; this reflects how broadly the word "snus" gets applied to nicotine pouches generally, not a claim about the product itself.

Iceberg's flavor development leans into named, distinctive profiles rather than generic mint and berry variations: Arasaka (peach, named after a cyberpunk corporation), Emerald (apple and lime), Dragon Fire, Crazy Mix. It also produces a dessert-inspired sub-line (the Pie Collection) sold in distinctive triangular metal tins, a separate nicotine-free Energy caffeine pouch range, and an ultra-thin Nicotine Strips format — making it one of the more format-diverse single brands in the category.

Because its core lineup sits mostly in the strong/extreme range, Iceberg is generally better suited to experienced adult nicotine users than to beginners, though a small number of lighter-strength flavors are also available.

Iceberg's nicotine pouches span three tiers: a Light tier at roughly 4–6 mg per pouch for a small selection of milder flavors, a Standard tier at ~20 mg/g (~12–13 mg per pouch), and a Strong/Extreme tier at ~50 mg/g (~35–40 mg per pouch, the level most of the range and its reputation are built around).

Mint Collection

• Cool Mint – A clean, precise peppermint with a satisfying cooling effect; the most accessible entry point into the range.
• Black Mint – A cool, slightly spiced mint distinct from standard peppermint.
• Frosty Mint – A deeper, more intense menthol character.
• Sweet Mint – A warmer, milder freshness with less menthol sharpness.

Fruit & Exotic Collection

• Arasaka – A ripe, smooth peach profile without tipping into candy sweetness.
• Emerald – A bright, tart blend of green apple and lime.
• Watermelon Lime – Sweet watermelon sharpened with a clean citrus finish.
• Dragon Fruit – A subtly floral, lightly sweet tropical profile.
• Sour Berries – A bold, tart berry blend with an acidic edge.
• Black Currant – A darker, richer berry flavor.
• Kiwi Strawberry – A tart-sweet fruit pairing.
• Pineapple Mango Coconut – A tropical three-fruit blend.
• Melon Peach – A juicy melon-and-peach combination.
• Wild Berries / Mixed Fruits – Rounded multi-fruit profiles; Mixed Fruits is one of Iceberg's lighter-strength options.
• Strawberry Pomegranate – A tart-sweet fruit pairing.

Candy & Gum Collection

• Bubble Gum – A faithful bubblegum profile in high strength.
• Gummy Bears – A nostalgic multi-fruit candy blend.
• Watermelon Mint Gum – Gum-base sweetness layered with watermelon and mint.
• Raspberry Gum, Grape Gum, Cherry Apricot Gum, Strawberry Banana Gum – A sub-range layering specific fruit characters over a classic chewing-gum base.

Beverage & Special Profiles

• Energy – A tangy, lightly carbonated energy-drink-inspired profile (nicotine version).
• Cola – A sweet, nostalgic cola flavor.
• Crazy Mix – An unpredictable multi-flavor exotic blend.
• Dragon Fire – An herbal, spiced profile outside standard flavor families.

Pie Collection (Dessert line)

• Apple Pie, Key Lime Pie, Cheesecake, Cherry Pie, Blueberry Pie, Banoffee – Dessert-inspired flavors sold in distinctive triangular/pizza-slice-shaped metal tins containing 40 pouches (double the standard count) at 50 mg/g strength.

Iceberg Energy (caffeine pouches)

Separately from its nicotine range, Iceberg produces a nicotine-free Energy caffeine pouch line, available at 75 mg or 150 mg of caffeine per pouch — these figures refer to caffeine content, not nicotine. Flavors include Sweet Mint, Sour Berries, Mango, Menthol, Strawberry Mango, Emerald, Arasaka, and Black (Tutti Frutti). They share the same slim, all-white, 20-pouch-per-can format and application method as the nicotine range but contain zero nicotine, making this a clearly separate product line.

Iceberg Nicotine Strips

Iceberg also makes a Nicotine Strips format: ultra-thin cotton strips infused with nicotine (11–12 mg per strip) rather than a plant-fiber pouch with powder filler, sold 55 to a resealable zip-lock pack in five flavors (Mint, Energy, Grape, Peach, Black). They sit under the lip the same way as a pouch but lie flatter and release faster, since there's no powder filling. The fixed 11–12 mg dose per strip can also be split in half for finer dosing control.

What do Iceberg pouches contain?

Iceberg uses the standard tobacco-free "All-White" format — no tobacco leaf, dust, or stem:

• Plant-based fibers
• Water
• Flavorings
• Sweeteners
• Salt
• Nicotine

Iceberg is generally described as a dry, low-drip pouch, meaning minimal mess and no tooth staining. Pouches don't require refrigeration but are best kept away from direct sunlight and heat.

How do you use Iceberg pouches?

1. Take a pouch from the can and place it under your upper lip.
2. A slight tingling sensation indicates that nicotine and flavor are being released.
3. Leave the pouch in place for up to 30 minutes.
4. Dispose of the used pouch in the catch-lid compartment on the underside of the can lid.

⚠️ Strength warning: Iceberg's Strong/Extreme tier (~35–40 mg per pouch) is one of the more intense concentrations widely available in the category. This tier — which makes up most of the standard range — is intended for adult users with an already well-established nicotine tolerance, not for anyone new to nicotine pouches. If you're new to Iceberg or to pouches generally, start with one of the brand's Light-tier flavors (e.g. Mixed Fruits, ~4–6 mg) rather than the Strong/Extreme range.