What is Iceberg?

At a glance

• Tobacco-free and smoke-free nicotine pouches
• Slim, all-white format
• 20 pouches per can (standard); 40 pouches per tin for the Pie Collection
• Three nicotine tiers: 20 mg/g (~12–14 mg per pouch), 50 mg/g (~35 mg) and 70 mg/g (~50 mg)
• Over 40 flavor profiles across mint, fruit, candy, dessert and drinks families
• Separate nicotine-free Energy caffeine pouches, a Nicotine Strips format and disposable vapes
• Made in Poland by Neoptolem

What is Iceberg?

Iceberg is a tobacco-free nicotine pouch brand manufactured by Neoptolem, a Polish producer that has built one of the broader portfolios in the category. Rather than a narrow identity, Iceberg's positioning rests on two things: an exceptionally wide flavor catalog and a strength range that reaches into genuinely high-intensity territory for adult users who want more than mainstream brands typically offer.

Every Iceberg product is 100% tobacco-free, using extracted nicotine in a plant-fiber pouch with food-grade flavorings — no tobacco leaf, dust or stem. Like all nicotine pouches, Iceberg is often referred to as "snus" across Europe even though it contains no tobacco; that reflects how broadly the word gets applied to the category, not a claim about the product itself.

Iceberg's flavor development leans into named, distinctive profiles rather than generic mint and berry variations: Arasaka (peach, named after a cyberpunk corporation), Emerald (apple and lime), Dragonfire, Crazy Mix. It also produces a dessert-inspired sub-line (the Pie Collection) sold in distinctive triangular tins, a separate nicotine-free Energy caffeine pouch range, an ultra-thin Nicotine Strips format and a line of disposable vapes — making it one of the more format-diverse single brands in the category.

Because most of the lineup sits at 50 mg/g or above, Iceberg is generally better suited to experienced adult nicotine users than to beginners. If you are unsure which tier fits you, read our explainer Iceberg strengths explained: 20, 50, 70 and 150 mg.

Iceberg states nicotine in mg per gram. Its pouches span three tiers: 20 mg/g (about 12–14 mg per pouch) as the entry point, 50 mg/g (about 35 mg per pouch) as the core tier that most of the range and its reputation are built on, and 70 mg/g (about 50 mg per pouch) for a handful of flavors aimed at the most experienced users.

Mint

• Cool Mint – A clean, precise peppermint with a satisfying cooling effect; the most accessible entry point into the range.
• Mint Explosion – An intense menthol kick for users who want maximum cooling.

Fruit & exotic

• Arasaka – A ripe, smooth peach profile without tipping into candy sweetness.
• Emerald – A bright, tart blend of green apple and lime.
• Watermelon Lime – Sweet watermelon sharpened with a clean citrus finish.
• Dragon Fruit – A subtly floral, lightly sweet tropical profile.
• Sour Berries – A punchy, tart berry blend with a sour edge.
• Wild Berries – A rounder, less tart mixed-berry profile.
• Black Currant – A darker, richer berry flavor.
• Cherry and Grape – Straightforward, juicy single-fruit profiles.
• Melon Peach and Pineapple Mango Coconut – Juicy and tropical blends.

Candy & gum

• Bubblegum – A faithful bubblegum profile and one of Iceberg's best-known flavors.
• Watermelon Mint Gum – Gum-based sweetness layered with watermelon and mint.
• Black – A sweet tutti-frutti profile; the brand's flagship, available at 20, 50 and 70 mg/g.

Drinks & specials

• Energy – A zesty, energy-drink-inspired profile. This is the nicotine version; the caffeine pouches are described below.
• Cola – A sweet, nostalgic cola flavor.
• Crazy Mix – An unpredictable multi-fruit blend.
• Dragonfire – A herbal, spiced profile outside any standard flavor family.

Pie Collection (dessert line)

• Apple Pie, Key Lime Pie, Cheesecake, Cherry Pie, Blueberry Pie, Banoffee – Dessert-inspired flavors sold in distinctive triangular tins containing 40 pouches (double the standard count) at 50 mg/g.

Want to try several before committing to a can? The Iceberg Mixpack and the Pie Collection Mixpack bundle a selection in one order.

Iceberg Energy (caffeine pouches)

Separately from its nicotine range, Iceberg produces a nicotine-free Energy caffeine pouch line, available at 75 mg or 150 mg of caffeine per pouch — these figures refer to caffeine, not nicotine. Flavors include Arasaka, Black, Emerald and Sour Berries, among others. They share the slim, all-white, 20-pouch format and the same method of use as the nicotine range but contain zero nicotine, which makes them a clearly separate product line. Browse them in our Iceberg caffeine pouch collection.

Iceberg Nicotine Strips

Iceberg also makes a Nicotine Strips format: ultra-thin strips infused with nicotine (about 12 mg/g) rather than a plant-fiber pouch with powder filling. They sit under the lip the same way as a pouch but lie flatter and release faster, since there is no filler. Europesnus carries the Iceberg Black Nicotine Strips.

What do Iceberg pouches contain?

Iceberg uses the standard tobacco-free all-white composition — no tobacco leaf, dust or stem:

• Plant-based fibers
• Water
• Flavorings
• Sweeteners
• Salt
• Nicotine

Iceberg pouches are comparatively dry and low-drip, meaning minimal mess and no tooth staining. Pouches do not require refrigeration but are best kept away from direct sunlight and heat.

How do you use Iceberg pouches?

1. Take a pouch from the can and place it under your upper lip.
2. A slight tingling sensation indicates that nicotine and flavor are being released.
3. Leave the pouch in place for up to 30 minutes.
4. Dispose of the used pouch in the catch-lid compartment on the underside of the can lid.

⚠️ Strength warning: Iceberg's 50 mg/g and 70 mg/g tiers (about 35–50 mg per pouch) are among the strongest nicotine pouches widely available. They are intended for adult users with an already well-established nicotine tolerance, not for anyone new to nicotine pouches. If you are new to Iceberg, start with a 20 mg/g product such as Cool Mint 20 mg — and be aware that even this is stronger than most mainstream brands.

Ready to order? Shop the full range of Iceberg snus at Europesnus with same-day dispatch on weekday orders placed before 14:00.