77 Snus

What makes 77 snus so special?

77 is produced by Luna Corporate, a Polish manufacturer with over two decades of experience in the nicotine products industry. Operating a modern production facility within the EU, Luna Corporate focuses on consistent quality, rigorous in-house testing, and the use of pharmaceutical-grade nicotine across every product in the 77 range.

What sets 77 apart in a crowded category is the deliberate breadth of its offering. While many tobacco-free brands anchor themselves to a handful of mint variants and one or two strengths, 77 takes a different approach — building a catalogue that spans three distinct product lines, multiple formats, and one of the widest flavour ranges among European nicotine pouch manufacturers.

The brand is fully tobacco-free and all-white, meaning the pouches produce no staining and leave no odour. Every pouch is made from plant-based fibres combined with food-grade flavourings and high-purity nicotine, making 77 snus a clean and discreet option for adult nicotine pouch users.

It is worth noting that 77 is intended exclusively for adults aged 18 and over. Nicotine is an addictive substance, and the range is designed with experienced adult users in mind — whether they are new to nicotine pouches or are looking to step away from traditional tobacco products.

Popular varieties and flavors of 77 snus

One of the strongest arguments for 77 is the sheer variety of its flavour catalogue. Rather than repeating slight variations of the same profile, the brand has built a range that spans genuinely distinct taste territories — making it possible to rotate flavours without fatigue.

• Mint & Cooling — Fresh Mint, Ice Mint, Arctic Mint, Apple Mint, Peach Mint, and Melon Mint cover the full spectrum from smooth and approachable to intensely icy. A strong foundation for everyday use.
• Fruit & Berry — The deepest category in the 77 range. Options include Watermelon Ice, Strawberry, Raspberry Ice, Raspberry Vanilla, Blackcurrant Ice, Blueberry Ice, Grape Ice, and Forest Fruits — spanning berries, tropical notes, and stone fruits.
• Cola & Beverage — Cola Ice, Cola Vanilla, and Cola Cherry bring a distinct soft-drink character rarely seen at this depth in the nicotine pouch category. Approachable and distinctive in equal measure.
• Tea & Herbal — Black Tea is among the more unusual entries in a European pouch catalogue — a quietly complex profile suited to users who prefer something less sweet and more understated.
• Candy & Sweet — Bubble Gum and Salted Caramel round out the range for adult users who prefer sweeter, dessert-inspired profiles.
• Tobacco — Classic Tobacco offers a familiar flavour in a fully tobacco-free format, making it a natural starting point for users transitioning from traditional snus.

The breadth here is not just a numbers game. Each category has enough depth that switching flavours stays interesting over time — a meaningful advantage for daily users who tend to experience flavour fatigue with narrower catalogues.

Strength and formats

77 snus is available across three confirmed strength tiers, each mapped to a dot or pip system on packaging to help adult users navigate the range at a glance:

• Light — approximately 5.2 mg/pouch: A gentle starting point for less frequent use or users building tolerance. The Forest Fruits Light is a notable entry point in this tier.
• Medium — approximately 10.4 mg/pouch: The core of the 77 range and where the broadest flavour selection sits. Most products in the Core and VB Edition lines fall here.
• Extra Strong — approximately 20 mg/pouch: The upper tier of the range, available across the VB Edition and Ghost Mini lines. Suited to experienced adult users with an established nicotine tolerance.

77 offers three distinct pouch formats, which is more variety than most competing brands at this price point provide:

• Slim (Core range): The standard 77 format. Approximately 0.5–0.7 g per pouch, designed for a comfortable fit under the upper lip with a dry outer surface that minimises drip and keeps the experience clean.
• Slim (VB Edition): The same slim format as the Core range but housed in distinctively designed portrait cans. The VB Edition extends some flavours into the Extra Strong tier and features a more premium aesthetic.
• Mini (Ghost Mini): A smaller, more compact pouch format containing 24 pouches per can rather than the standard 20. Ghost Mini products sit at 20 mg/pouch and are aimed squarely at experienced adult users who want maximum discretion alongside high nicotine intensity.

77 product overview

77 snus compared to other brands

Understanding where 77 sits relative to other well-known nicotine pouch brands helps experienced adult users make a more informed choice. Below, 77 is compared directly with Killa and ICE across the dimensions that matter most: pouch fit, moisture, nicotine intensity, and flavour philosophy.

77 vs. Killa

Both 77 and Killa are tobacco-free all-white brands with strong European roots, but they are built around different user profiles. Killa, produced by NGP Empire in Denmark, is positioned firmly in the higher-strength segment — most products in the Killa range fall between approximately 8 and 13 mg per pouch, with an extra-strong tier reaching above that. The brand leans heavily into bold, sometimes candy-forward flavour profiles designed to pair with that intensity.

77 by contrast offers a wider strength spread — from its Light tier at around 5.2 mg up through the Ghost Mini at 20 mg — making it more accessible to a broader range of adult users. Killa's moisture content tends to sit slightly higher, which produces a faster initial nicotine onset; 77's slim pouches have a drier outer surface, delivering a more measured, steady release. For users who want intensity without committing exclusively to the high-strength segment, 77's broader range gives more room to navigate.

77 vs. ICE

ICE is produced by Nicopods ehf. in Iceland — the country's first dedicated nicotine pouch manufacturer — and it has carved out a distinct identity through an emphasis on clean, crisp flavour profiles including its signature chilli-based offerings. ICE products use a slim format with high-quality, certified ingredients and a strength range covering broadly similar territory to 77, from moderate entry-level options up through extra-strong tiers.

The flavour philosophies diverge clearly between the two brands. ICE's catalogue is built around a bold, adventurous identity — with profiles like Habanero Sunset and Jalapeño Lime that have no parallel in the 77 range. 77, in contrast, draws its flavour depth from variety rather than boldness, with a particularly strong showing in cola, tea, and layered fruit profiles. Pouch format is also a differentiator: 77 offers three distinct format options (Core slim, VB Edition slim, Ghost Mini), while ICE focuses primarily on its slim format across the range. For adult users who prioritise flavour exploration over edge-of-category extremes, 77's greater format flexibility and catalogue depth give it a wider daily use appeal.

• Strength range: 77 offers the widest spread — from 5.2 mg Light through to 20 mg Extra Strong across three lines. Killa focuses on higher-strength territory (8–13+ mg). ICE covers a similar moderate-to-strong range with select extra-strong entries.
• Pouch format: 77 is the only brand of the three with a dedicated mini format (Ghost Mini) alongside two slim lines. Killa and ICE both operate primarily in slim formats.
• Moisture and onset: Killa tends towards a moister pouch with faster nicotine onset. 77 and ICE both use a drier all-white construction for a steadier, longer release.
• Flavour identity: 77 leads on variety (mint, fruit, cola, tea, candy, tobacco). ICE stands out for bold, unconventional profiles including chilli pairings. Killa focuses on high-strength-compatible fruit and mint blends.
• Manufacturer origin: 77 — Poland (Luna Corporate). Killa — Denmark (NGP Empire). ICE — Iceland (Nicopods ehf.).