What is KEEP?

Keep is a tobacco-free nicotine pouch brand produced by Nicotobacco Factory, the same manufacturer behind the Cuba, Cuba Ninja, and Baron ranges. Rather than competing on extreme nicotine strengths or novelty formats, Keep focuses on consistency — a dependable slim pouch designed for everyday use across a broad range of mint, fruit, and sweet flavor profiles.

At a glance

• Tobacco-free and smoke-free nicotine pouches
• Slim format only
• 20 pouches per can
• Single nicotine strength: 16 mg/g (10.4 mg per pouch) — Low strength category
• Straightforward, everyday-use positioning across 11 flavors
• Made by Nicotobacco Factory

What is Keep?

Keep is a tobacco-free nicotine pouch brand produced by Nicotobacco Factory, distinguished less by bold branding or extreme strength claims and more by its focus on doing one thing reliably well. Every product in the range shares the same format (slim), the same pouch count (20 per can), and the same nicotine strength (16 mg/g, 10.4 mg per pouch) — a deliberate departure from the multi-tier strength ladders common among competing brands, including Nicotobacco's own Cuba lineup.

Where Cuba leans into strength variety and a wide flavor spread across multiple sub-ranges (White, Black, Ninja, Low), Keep takes the opposite approach: one slim format, one low nicotine strength, and a flavor-first lineup of eleven options spanning mint, fruit, and sweet profiles. This positions Keep as the more approachable, entry-level product in Nicotobacco's portfolio — a predictable everyday pouch for adult users who don't want to navigate a strength chart or format choice.

For adult users who prioritize a straightforward, consistent low-strength pouch over strength variety, Keep offers a stripped-back, dependable option backed by an established manufacturer's production standards.

All Keep pouches share a single nicotine strength of 16 mg/g (10.4 mg per pouch), placing the entire range in the Low strength category — making Keep a consistent, beginner-friendly option regardless of which flavor is chosen.

Mint & Ice

• Mint – A balanced, classic mint: not overly icy, not tepid, with a smooth, lasting coolness suited to any time of day.
• Spearmint – A softer, rounder take on mint for users who want freshness without sharp menthol intensity.

Fruit & Berry

• Citrus Berries – A bright citrus opening (lemon, orange, mandarin) layered with sweet strawberry, blueberry, and raspberry notes.
• Citrus Blackberry – A tangy citrus base paired with rich blackberry sweetness.
• Black Currant Raspberry – A tart, deep berry combination pairing black currant with raspberry.
• Grape Raspberry – A juicy grape profile blended with raspberry for a rounded, sweet-tart fruit pouch.
• Mango Coconut – A tropical pairing of ripe mango with creamy coconut.
• Fruit Mix – A blended multi-fruit profile for users who prefer variety within a single pouch.

Sweet & Other

• Strawberry Gum – A candy-inspired strawberry bubblegum flavor.
• Cherry Cola – A cola-and-cherry combination with a soda-like sweetness.
• Double Apple – A classic double apple profile, sweet with a light tartness.

What do Keep pouches contain?

Keep pouches use the standard tobacco-free "All-White" format, meaning the filling contains no tobacco leaf, dust, or stem — just plant-based fiber, nicotine, and flavoring:

• Plant-based fibers
• Water
• Flavorings
• Sweeteners
• Salt
• Nicotine

The All-White format means no tooth staining and minimal drip. Keep pouches don't require refrigeration, though they're best stored away from direct sunlight and heat to preserve freshness.

How do you use Keep pouches?

1. Take a pouch from the can and place it under your upper lip.
2. A slight tingling sensation indicates that nicotine and flavor are being released.
3. Leave the pouch in place for up to 30–40 minutes.
4. Dispose of the used pouch responsibly in the trash or a can's catch-lid compartment if available.

Because every Keep product sits in the Low strength category, this is a suitable starting range for adult users new to nicotine pouches; no additional strength warning applies.