What is WAKEY?

• Tobacco-free and nicotine-free — caffeine is the active ingredient, not nicotine
• Slim format only
• 20 pouches per can
• Caffeine range: 0 mg (Zero) to 100 mg per pouch, across three tiers — Light, Strong, and Extra Strong
• Positioned as a clean alternative to coffee, energy drinks, and nicotine pouches alike
• Made in Sweden by Wakey ApS (Denmark)

WAKEY was built by a team of former nicotine users who wanted to keep the ritual of a pouch under the lip without the nicotine itself. The brand's name plays on the Danish word "kraft," meaning power or strength, reflecting its focus on energy and productivity rather than habit or dependency.

The company is Danish-run, with its pouches manufactured in Sweden — the traditional home of pouch and snus production. WAKEY says its products are developed with heavy input from real users, with formulations "field tested" before release to balance moisture, flavor intensity, and comfort.

Since launch, WAKEY has expanded distribution across Sweden, wider Europe, and the United States, positioning itself within the growing caffeine pouch category — a segment aimed at people who want an alternative to coffee, energy drinks, or nicotine pouches without swallowing anything or lighting up.

Instead of nicotine strength, WAKEY pouches are graded by caffeine content, ranging from a caffeine-free option up to 100 mg per pouch across three tiers: Light, Strong, and Extra Strong.

WAKEY's flavor lineup covers mint, fruit, citrus, and cola profiles:

Cool Spearmint / Zero Spearmint Cool — a caffeine-free, cooling spearmint option for those who want the ritual without any stimulant.

Melon Wave — a tropical, juicy watermelon flavor.

Citrus Blast — a zesty, fresh citrus profile.

Cosmic Cola — a sweet, fizzy cola flavor with a citrus edge.

Hyper Charge — a sweet, energy-drink-inspired profile.

Blizzard Mint — a frosty, cooling mint pouch.

Mint Blizzard (Boost Blizzard Mint) — WAKEY's most intense option, combining strong mint with the brand's highest caffeine tier.

WAKEY pouches are made in an all-white format, meaning the filling is free of tobacco leaf and contains no plant-based tobacco material. The ingredient list is simple:

• Plant-based fibers
• Water
• Flavorings
• Xylitol and other sweeteners
• Salt
• Caffeine (except in the Zero variant)
• Vitamins and minerals

WAKEY pouches should be stored in a cool, dry place to preserve moisture and flavor. Because they're all-white and contain no tobacco, they don't cause the tooth or gum staining associated with traditional snus.

1. Take a pouch from the can and place it under your upper lip.
2. A slight tingling sensation indicates that caffeine and flavor are being released.
3. Leave the pouch in place for up to 30 minutes.
4. Dispose of the used pouch in the catch lid compartment on the underside of the can lid.

WAKEY's Extra Strong tier (100 mg caffeine per pouch) is intended for experienced users with a higher caffeine tolerance — roughly equivalent to more than one strong cup of coffee. First-time users should start with a lower tier, such as Zero or the 50 mg Strong tier, before moving up.